Privacy policy

Privacy Policy for HD Eyes Ltd

Last updated: March 19, 2026

HD eyes direct operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). HD eyes direct is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

  • Contact details: name, address, billing/shipping address, phone, email.
  • Financial information: card details, payment info, transactions.
  • Account information: username, password, preferences.
  • Transaction information: cart, wishlist, purchases, returns.
  • Communications: support messages and inquiries.
  • Device information: browser, IP address, identifiers.
  • Usage information: interactions with the website.

Personal Information Sources

  • Directly from you: account creation, purchases, contact.
  • Automatically: via cookies and device usage.
  • Service providers: technology and backend support.
  • Third parties: partners and integrations.

How We Use Your Personal Information

  • Provide & Improve Services: orders, payments, account management, recommendations.
  • Marketing: emails, ads, promotions.
  • Security: fraud prevention and account protection.
  • Communication: customer support and updates.
  • Legal: compliance with laws and enforcement.

How We Disclose Personal Information

  • With Shopify, vendors, and service providers.
  • With marketing and advertising partners.
  • When you consent or request sharing.
  • Within our company or affiliates.
  • For legal compliance or business transfers.

Relationship with Shopify

The Services are hosted by Shopify. Your data may be processed by Shopify to improve services.

Shopify Consumer Privacy Policy
Shopify Privacy Portal

Third Party Websites and Links

We are not responsible for third-party websites. Please review their policies before use.

Children's Data

We do not knowingly collect data from children under 16.

Security and Retention

No system is 100% secure. Data is retained only as necessary.

Your Rights and Choices

  • Access: request your data.
  • Delete: request deletion.
  • Correct: fix inaccuracies.
  • Portability: transfer your data.
  • Communication Preferences: unsubscribe anytime.

If you reside in the UK or EEA:

  • Restrict Processing: limit how data is used.
  • Withdraw Consent: revoke permission anytime.

To exercise your rights, contact us or visit: https://privacy.shopify.com/en

Complaints

You may contact us or your local data authority.

International Transfers

Your data may be transferred internationally with safeguards.

Changes to This Policy

We may update this policy and will notify you as required.

Contact

HD Eyes Ltd
Unit 8, Birchfield Way, Overdale, Telford, ENG, TF3 5BZ, GB

Email: hdeyesdirect@gmail.com